What to Sell on Amazon - Finding Profitable Products

created on 04-Tuesday-02-20

The dream of all Amazon businesses is to find products that will turn a profit. However, finding what to sell on Amazon is far from easy. But, luckily, it is not impossible. So keep on reading on how to find the best products to sell on Amazon and make profits.

What are the Top Selling Categories on Amazon?

When looking for what to sell on amazon to make money, it is always a good idea to look at the best selling categories. With over 45 million products on Amazon, this can help you narrow down your search.

Toys & Games

what can you sell on amazon

Modern life has become so busy that we no longer find it worthwhile to journey to a physical store to buy games for game night or toys for our kids. This means many people are turning to online stores. This category is the best place to find items to sell on Amazon because it offers people a wide selection and the convenience of door-step delivery.


what to sell on amazon to make money

Electronics will never go out of fashion, but you should be prepared to compete with a lot of biggest brands here. As you can see, one of your big competitors here will be Amazon itself. You might have a long way to go to reach the stage of profitability.

Camera & Photo

things to sell on amazon

This category is versatile, offering cameras and accessories that can cover a wide variety of applications. This includes everything from home security to taking the perfect selfie. You won’t have to worry too much about big names when looking for what to sell on Amazon in this category.

Video Games

things to sell on amazon

While you’d expect the biggest sellers in this category to be games and accessories, it seems the biggest sellers are gift cards. People would rather give gift cards to family and friends to buy the games they want.


What to Sell on Amazon

Selling books on Amazon is perhaps one of the easiest things one can do – plus, people love them. The best thing you can do to enter this niche is either publish your own book or sell used books. Either way, there is money to be made here.

Clothing, Shoes & Jewelry

best product to sell on amazon

People will always need clothes. On top of that, clothes are easier to make and source than products in other categories. While there is potential for great profit here, you’re also looking at fierce competition.

How to Choose What to Sell on Amazon FBA

So now that you know which categories to find things to sell on Amazon and make profits are, how do you actually pick a product? Here are a few tips.

Create Your Own Product

If you search for a specific product on Amazon and find that it is not there, perhaps this is an untapped market. If you have a problem, chances are many people also have it and are looking for a solution. Provide a solution.

Find High-Selling Products With Low Competition

Lots of competition is an indication that there are profits to be made in a market. However, it is hard to tell from the get-go how much of that market share you command. Search for products that sell well but don’t have too many people selling them.

Target Impulse Buyers

You’d want to sell products that people will buy on a whim. This means anything under $100 should be in the right range. At the same time, you don’t want it to be too cheap to make them question the quality. So anything above $10 should be fine.

Find Products that Encourage Repeat Purchases

Every business owner knows that repeat customers bring the most business than new customers. So you will want to sell products that keep people coming back for more instead of making a once-off purchase.

Choose Durable and Lightweight Products

First off, you need to sell products that won’t break after a few uses. If you do, you will incur the wrath of angry customers, which will be reflected by your rating. Secondly, you will want to sell products that are lightweight, especially something that can fit in a shoebox. This will make FBA shipping costs easier for both you and the customer.

Use IO Scout

IO Scout is one of the top tools to help you find the best things to sell on Amazon. You can use the Product Database to find profitable products. It has plenty of filters, allowing you to narrow down your searched based on a number of parameters, from category and price to customer review and weight. You don’t have to do it manually.

what to sell on amazon to make money

Top 3 Online Places to Source Products to Sell on Amazon

While there are many places to source products online, here are the top three places that many people use:

  1. AliExpress
  2. Wholesale2B
  3. InventorySource

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